Almost four years ago Seat got a new CEO, James Muir, tasked with the job of creating a sustainably profitable division out of Volkswagen's Spanish brand. Three years ago Volkswagen CEO Martin Winterkorn publicly explained that the home of the Ibiza was getting its last chance, but Muir and a healthy shot of new investment and new product worked like a trick: 18 months later Winterkorn publicly stated his pleasure at Seat's continuing turnaround, and earlier this month Muir was talking up the br
2013 Seat Leon SC: Geneva 2013
- Seyth Miersma
- Mar 6, 2013
Despite Volkswagen bringing both GTI and Variant wagon versions of its new Golf to Geneva this year, some would argue that the best looking Golf on the show floor is wearing a Seat badge. The Spanish Volkswagen subsidiary has unveiled its three-door Leon SC for the Swiss crowds, and the car's neatly creased hatchback form is, at least, a pleasant visual alternative to the slope-nosed VW.