To advertise the Peugeot 208 in Brazil, the company's local agency has gone all the way back to 1965 - and a cartoon that predates most of the hatchback's buyers, probably - to the Wacky Races. An unassuming lad in a 208, busy minding his own business at a stoplight, is set upon by the eternally competing gang known for its outrageous rides and even more outrageous tactics. Even the little-regarded Private Meekly gets a front-and-center cameo.
Finally, what might be some good news for the beleaguered Peugeot. The Gallic brand has let loose details on the 208 GTi, a hot hatch that hopes to do a better job of channeling the much beloved 205 GTi than the intervening 206 and 207 models. Our drive of the standard 208 revealed a hatch that stoked some of those old fires, and on paper the 208 GTi has two of our favorite things going for it: less weight and more power.