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The Mini Countryman equipped with the John Cooper Works package is the latest diminutive to be loaded into the brand's eccentric ad machine. As if a 211-horsepower, all-wheel-drive crossover on 18-inch alloys from a brand called "Mini" weren't novel enough, we're admonished to "Expect the unexpected" as the most powerful vehicle it makes is flicked through the desert and the snow.

It was only a matter of time before Mini spiced up its Countryman crossover with the application of its go-fast John Cooper Works kit, and it's now made an official debut at the 2012 Geneva Motor Show.

With a model like the Countryman in its lineup, Mini may not be so mini anymore. At least not in an absolute sense. But since BMW has remade the brand in its own image, Minis have become mini BMWs. That's certainly the case with John Cooper Works – the brand's the performance label – which Mini's CEO, Dr. Kay Segler, intends to expand to follow the lead set by the BMW M division which he used to run. So if BMW can make X5 M and X6 M performance crossovers, so can Mini. And here you h