In an effort to reduce the Yen's impact on its bottom line, Toyota says it will invest $100 million in its Cambridge, Ontario plant to increase output of the Lexus RX CUV. The Ontario factory is Toyota's only Lexus producer outside of Japan.
So a new front-drive Lexus RX 350 will now set you back $40,185, but that's really not the most interesting pricing news from Lexus. That would be the RX 350 F Sport, which debuts for the 2013 model year in July, carrying a base sticker of $47,875.
It certainly isn't the sexiest car to debut here at the Geneva Motor Show, but let's be honest: the Lexus RX crossover is hugely important, especially in the U.S. market. And while the 2013 model you see here isn't an all-new model, it gets a host of upgrades that will make it a fresher, more attractive offering in the luxury CUV segment.