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Lexus vows bolder design, won't "always stay in the middle of mainstream"

by Chris Shunk (RSS feed) on Sep 13th, 2011 at 7:59PM

Lexus design has never been very flashy, and many might say (including us) the automaker's entire current lineup is a bit bland-looking (LFA supercar excepted, natch). But that visual conservatism may be about to change: Automotive News is reporting that the Japanese juggernaut plans to change that by taking more risks and striving for more character. Toyota Design Chief Tokuo Fukuichi tells AN that the brand will build on the design language first introduced in the HS 250h and refined in the GS, but with more emphasis on the fighter jet-inspired grille. Lexus says the eye-catching grille... Read More

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