Skip to main content

The importance of luxury SUV and crossover sales explained

by George Kennedy (RSS feed) on Oct 11th, 2012 at 6:00PM

When we see a vehicle like a Lamborghini Urus or the Bentley EXP 9 F concept, we may at first scratch our heads, wondering why an automaker would take this route. When the accountants see these vehicles, they see one thing: dollar signs. No matter what angle you come at it from, SUVs and crossovers are cash cows for carmakers, especially luxury brands. It's a truth that Kicking Tires laid bare in a recent article. One shining example given highlights this phenomenon by way of recent sales figures by Infiniti. September deliveries of the JX fullsize crossover shown above represented 24... Read More

Autoblog iPhone App
Shop for a vehicle