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The importance of luxury SUV and crossover sales explained

by George Kennedy (RSS feed) on Oct 11th, 2012 at 6:00PM

When we see a vehicle like a Lamborghini Urus or the Bentley EXP 9 F concept, we may at first scratch our heads, wondering why an automaker would take this route. When the accountants see these vehicles, they see one thing: dollar signs. No matter what angle you come at it from, SUVs and crossovers are cash cows for carmakers, especially luxury brands. It's a truth that Kicking Tires laid bare in a recent article. One shining example given highlights this phenomenon by way of recent sales figures by Infiniti. September deliveries of the JX fullsize crossover shown above represented 24... Read More

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