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Hyundai details its five Super Bowl ads, Santa Fe is MVP [w/video]

by Jonathon Ramsey (RSS feed) on Jan 24th, 2013 at 6:00PM

If the Super Bowl were Las Vegas, Hyundai would be considered one of its whales. The South Korean automaker will be advertising for the sixth straight year during The Big Game, and this time it's rolling up with five spots, four of them new. The new 2013 Santa Fe gets the star treatment, featuring in three of the spots, but the theme throughout is using "a Hyundai vehicle as the ultimate sidekick and partner-in-fun." The four brand new commercials are: Epic PlayDate – the headliner, uses the Santa Fe for "an unforgettable and epic play date" and features a brand new song from "a... Read More

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