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Ford watching Europe's reaction to Mustang in new ads

by Jonathon Ramsey (RSS feed) on May 27th, 2012 at 12:03PM

Ford doesn't sell its Mustang in Europe, but that hasn't stopped fans from the UK to Poland from figuring out ways to procure one. The Mustang is playing a part in Ford's "Go Further" ad campaign – which showcases the global portfolio and is aimed at changing perceptions by being discreet with Ford branding – and that gets air time in Europe. As for featuring a car that Europeans can't buy in its commercials, the company told Autocar, "We are very proud of all these products and are interested to see what European consumers, who may not be familiar with these models, think of... Read More

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