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If you say a car – the Ford C-Max Hybrid, for example – is "fun to drive," can anyone really come up with some empirical evidence against your claim? What about calling it "versatile"? We wonder if Ford has been thinking along these lines when it talks about the green little hatch.

EcoBoost, Hybrids Will Still Be Highlighted In Future Ads

The Blue Oval may have to back off a bit from the green messaging. Ford has had to lower fuel-economy ratings on a number of 2013 and 2014 model-year vehicles, namely its hybrids. And that may force the US automaker to rethink some of its marketing strategy, Automotive News reports.

It won't only start out cheaper than the Toyota Prius V, it will also be more fuel efficient. Ford is claiming its C-Max Hybrid, which goes on sale later this year, will get 47 miles per gallon.