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Customization programs are nothing new in the auto industry. For a fee, they offer a chance to work directly with the manufacturer to create a one-of-a-kind vehicle for the customer. These programs, however, are usually offered by makers of the most exotic, expensive and exclusive vehicles, like Ferrari, Rolls-Royce and Porsche. It's not often that a manufacturer of, shall we say, a more humble stature, offers this type of vehicle personalization. Nevertheless, that's exactly what Fiat is doing

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