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Pairing your car, truck or SUV with another brand is a tried-and-true method to create the sort of positive association that sells vehicles, or at least gives them an attractive new look and higher margins. Ford knows this, having paired the Explorer and rugged apparel brand Eddie Bauer in the '90s with great success, and the F-150 with iconic motorcycle maker Harley-Davidson since 2000 (that partnership, however, has ended with the 2012 model year).