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Cadillac sets sights on No. 1

by Scott Burgess (RSS feed) on Jul 21st, 2012 at 4:03PM

Don Butler, Cadillac's vice president of marketing, says Cadillac will to return as the No. 1 luxury brand in the United States, some day. "It's my goal that we're the No. 1 luxury brand in the U.S.," Butler said. "I'm not going to say when we hope to achieve that, yet, but there's no reason to aim for anything less." Cadillac certainly has reason to think it's moving up. The all-new 2013 ATS arrives next month to directly compete with the BMW 3 Series, Audi A4 and Mercedes-Benz C300. The larger Cadillac XTS launched last month, and next year, the third generation CTS arrives and new... Read More

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