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Acura plays up 2013 RDX's right-sizing with Gulliver ad campaign

by Chris Shunk (RSS feed) on Apr 5th, 2012 at 7:29PM

The RDX is new for the 2013 model year, so it makes sense that Acura would jump start the vehicle's launch with a new ad campaign. Honda's luxury arm went with the "Gulliver's Travels" theme, which of course demonstrates that the refreshed crossover is big and luxurious, yet not too big. Get it? Gulliver is a giant and yet the RDX is big enough for him... moving on. Scroll down to watch the pair of 30-second spots. In the first ad, the little people give Gulliver an RDX, and in the second spot they wash it. As you can imagine, it takes a lot of Lilliputians to wash a mid-size luxury CUV.... Read More

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