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Toyota using Shazam music ID app for new TV spot, giveaway

by Zach Bowman (RSS feed) on Feb 4th, 2012 at 10:02AM

Toyota is looking to meld the smartphones with the television in a new ad campaign. The automaker is giving fans a chance to win two Camrys in new promotion that uses the Shazam mobile app in conjunction with a TV spot. When the commercial airs, viewers simply fire up Shazam and enter the giveaway. (They can also enter the sweepstakes online.) Toyota says the program is the first and largest of its kind to use Shazam. The "Connections" TV spot is designed to encourage further exploration of the so-called "Camry Effect," a social media campaign focused on how the Camry impacts people's... Read More

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