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Ram celebrates Texas with special 10th anniversary Lone Star edition

by Noah Joseph (RSS feed) on Mar 23rd, 2012 at 3:44PM

Everything's bigger in Texas, and that includes the pickup truck market. The market is so big, in fact, that truck manufacturers regularly unveil new models at the Texas State Fair, and create special models just for the largest of contiguous states in the union. For Chrysler, that means the Ram 1500 Lone Star – a special edition available only in Texas that accounts for 30- to 40-percent of its 1500-series truck sales in the state, or about 80,000 units sold since its introduction ten years ago. Now that the model has reached that decade milestone, the American truckmaker is keen to... Read More

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