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Nissan NV van stumbling out of the gate

by Jonathon Ramsey (RSS feed) on Oct 30th, 2011 at 2:02PM

Nissan found out what full-size cargo van buyers wanted in a van, then created the NV to satisfy their requests. It's one thing to get a consumer to tell you what he wants, however, and another to get him to actually buy what you make for him. That's the issue Nissan faces. Dealers are sitting on a 205-day inventory of NVs as of the end of September. Everyone knew there'd be more to this than just "If you build it...", since the NV is the "new guy" in the segment, going against titans like Ford and General Motors as well as the runaway success of the Mercedes-Benz Sprinter. NV sales this... Read More

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