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Why has Nissan started to advertise the Frontier again? Ford killing the Ranger [w/video]

by Dan Roth (RSS feed) on Jan 11th, 2012 at 2:01PM

The Ford Ranger has finally been shown the door, and Nissan apparently wants to seize the opportunity to make its Frontier the the standout in what remains of the compact pickup truck segment. Though the sun has been setting on the Ranger for some time, it's still outselling the Frontier – even after Nissan kicked up its marketing efforts as a way to grab the real estate Ford is cedeing by creating the first advertising campaign for the Frontier in four years. That's not to say the Frontier is doing poorly; Nissan moved more than 50,000 out the door in 2011. That's 20,000 fewer than... Read More

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