• MINI Coup� (08/2011)


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    With its previous generation, Mini went for a maximalist strategy, expanding its lineup to include seven derivatives. But with the new generation, BMW's retro Anglo-Saxon brand is shifting gears to a "superhero strategy" focusing on core models with volume sales potential rather than small niches.

    Nobody could argue at this point that Mini (like its parent company BMW) has not mastered the art (if you could call it that) of filling every niche with its own model. But with the third generation of Mini now upon us, some of the company's strategists are asking themselves what the point is of it all.

    Mini has officially announced pricing for the company's new Cooper Roadster. The tiny droptop will carry a base MSRP of $24,350 in the U.S., while the Cooper S Roadster will set you back $27,350. The top-of-the-line John Cooper Works Roadster, meanwhile, will command a sticker of $34,500 (*pricing exclude a $700 destination and handling fee). Should buyers wish to drop an automatic transmission into their Cooper Roadster or Cooper S Roadster, the two-pedal option will cost an additional $1,250,

    As much as we like the new-for-2012 Mini Coupe, some of us on the Autoblog staff aren't won over by the low-slung hardtop. We love the standard Cooper hatchback, and while the Coupe's driving dynamics are pure Mini goodness, we just can't wrap our heads around the awkward styling (especially in certain color pallets), limited visibility and lack of functionality.

    This is the car Mini expects a fair few of you have been waiting for, and the cheeky Anglo-German outfit has dropped a Bunker Buster full of information on it. The 2012 Mini Roadster with its manual soft top is the sixth addition to the relentlessly expanding little family; the first two-seater convertible to ever wear the winged Mini badge.

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