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Mercedes-Benz A-Class dubbed most successful launch in company history

by Jonathon Ramsey (RSS feed) on Oct 29th, 2012 at 9:00AM

When we drove the 2012 Mercedes-Benz A-Class earlier this year, we called it "likely the most important Mercedes-Benz passenger car since the old 190 turned into the C-Class "Baby Benz" back in 1993." And just like that car opened all kinds of new doors for The Three-Pointed Star, the A-Class looks to be doing the same. Autocar reports that pre-orders in Western Europe number 70,000, a figure that would represent a ten-percent conversion rate of potential customers invited to pre-launch events. That would also make the third-generation A-Class the most successful car launch in Mercedes... Read More

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