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New car shoppers less willing to consider Hyundai, Kia after mileage overstatement

by Jonathon Ramsey (RSS feed) on Nov 24th, 2012 at 7:00PM

Summarizing the results of research carried out by Edmunds, Reuters reports that consumers' are less inclined to purchase cars from Hyundai and Kia due to the company's recent snafu over inflated mileage claims. The Edmunds metric of "purchase intent" declined by 1.9 percent for the Kia Soul (pictured), meaning that the largest drop in consideration coincided with the model that suffered the biggest drop in mileage ratings. Consideration dropped .4 percent for the Hyundai Elantra, and purchasing intent also fell for the Hyundai Accent and Veloster, as well as the Kia Rio. An Edmunds... Read More

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