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Hyundai scrambling to keep U.S. market share but lacks inventory

by Jeff Sabatini (RSS feed) on Jul 16th, 2012 at 8:44AM

Hyundai owns five percent of the U.S. retail market share, but it's trying to maintain that number with razor-thin inventory levels. According to The Detroit Free Press, the situation has forced the automaker to cut back on fleet sales and pump out every vehicle it can from its Alabama assembly plant, which is prepping a third shift in the fall. How constrained is Hyundai's vehicle supply? Looking at the traditional measure of dealer inventory in "days supply," Hyundai tracks absurdly low, at just 25-27 days, or less than one month's supply of vehicles, according to the report. The new... Read More

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