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Rebadged Dodge, Chrysler model sales a mixed bag in Europe

by Chris Tutor (RSS feed) on May 18th, 2012 at 3:58PM

Fiat, in an attempt to make its purchase of Chrysler more profitable, has been marketing rebadged Dodge and Chrysler models in Europe with mixed results. Europeans apparently love the Fiat Freemont, known as a Dodge Journey here in the States. Fiat sold almost 6,500 of the crossovers over there in the first quarter and hopes to move 30,000 by year's end. Sales were helped by Fiat's large European dealer network as well as an MSRP lower than the model it replaced. Since the Journey is built in Mexico, it can be imported into Europe tariff-free, which helps keep the sticker price lower. On... Read More

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