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CTS sales nosediving thanks to new ATS, so GM will cut output

by Chris Tutor (RSS feed) on Nov 25th, 2012 at 10:01AM

Cadillac designed the compact ATS to compete with the BMW 3 Series, but GM says the new Caddy is also cutting into CTS sales. backs that up with data showing potential buyers are cross-shopping the ATS with the CTS as well as the BMW. Automotive News spoke to the head of Cadillac sales, Chase Hawkins, who admits The General expected the ATS to cannibalize sales of the CTS. But Hawkins says a plan is in place to deal with the drop in CTS sales: make fewer of them. "We've planned for ATS to take some CTS customers out of the market who we otherwise would have seen," Hawkins... Read More

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