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Audi's #WantAnR8 Twitter ad campaign returns

by Zach Bowman (RSS feed) on Mar 21st, 2012 at 3:00PM

Audi has resurrected its Twitter campaign to put lucky fans behind the wheel of an R8 for a day. The program generated a massive amount of attention last year, spurring the company to bring it back for Round Two. It all got started when Joanne McCoy tweeted using the hashtag #WantAnR8 in early 2011. Audi showed up at her Washington, D.C. home with a brand-new mid-engined sports car for the day, and the company went on to share the love. So far, the hashtag has been used over 75,000 times since its inception, but that number is expected to skyrocket. The new contest is available for entry... Read More

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