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Toyoda: Scion will soldier on

by Jeff Glucker (RSS feed) on Jan 12th, 2011 at 11:31AM

Scion came out swinging when it launched in 2003 and sales hit a peak of 173,024 units in 2006. Since that time, however, things have been spiraling downward. In 2010, Scion sold just 45,678 vehicles. That represents a 21 percent decline compared to 2009 sales. Despite this lull, Toyota President Akio Toyoda says the youth-oriented brand isn't going anywhere. According to Automotive News, Scion represents a way for Toyota to reach a young demographic, and it doesn't plan to lose that gateway anytime soon. One of the problems has been that folks under 30 have been hit by the economic... Read More

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