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Porsche a big winner in KBB's Brand Awards

by Jonathon Ramsey (RSS feed) on Mar 27th, 2010 at 2:39PM

Kelley Blue Book has compiled and collated the data from its year-long Brand Watch Study, which, based on "consumer perception data, [shows] which brands best communicated certain features of their vehicles." Of the nine categories tabbed, Porsche took three: best performance brand, best exterior design in the luxury segment, and coolest brand. Double victories went to Ford for most rugged truck brand and most family-friendly brand, and Lexus for best comfort and best interior design. This list makes a lot more sense on the face of it than AAA's commuter picks released a couple of days... Read More

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