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Mazda placing QR codes on rental cars to spur sales

by Zach Bowman (RSS feed) on Nov 22nd, 2011 at 1:59PM

Mazda is hoping to entice rental car customers into a new Mazda6. The company is supplying the sedans to around 1,000 Enterprise Rent-A-Car locations, and each vehicle will come with a Quick Response code stuck to the dash. Renters can scan the code for more information on the Mazda6, including specifications, links to local dealers and more, says Automotive News. You won't find these particular four-doors in the standard airport fleet, however. Enterprise has reserved the Mazda6 models for the company's insurance replacement offices, which means drivers will receive the vehicle when their... Read More

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