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How they made Lexus IS "Music Track" commercial

by Jeff Glucker (RSS feed) on Sep 8th, 2010 at 6:27PM

Lexus kicked off its "Wield Precision" campaign with a nice drum solo performed by a 2011 Lexus IS sport sedan. Now it's giving us a sneak peak into how the spot came together. People from very different worlds collaborated to produce something unique. Engineers worked with a doctor of mathematics who in turn worked with a drum tech to figure out how to translate the vision of director Kevin Fitzgerald into reality. Once the piece was composed and the drums were placed, it was up to stunt driver Eddie Braun to precisely wield the Lexus through the course. Check out the making of "Music... Read More

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