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Video: Land Rover revisits claymation for new Freelander/LR2 ad campaign

by Jeff Glucker (RSS feed) on Oct 15th, 2010 at 7:57PM

Land Rover is getting ready to roll out a new ad campaign in support of the 2011 Freelander 2, a vehicle we know here as the LR2. You might expect Land Rover to go the traditional route of glamorous clean shots of the car mixed with a flurry of scenes highlighting its off-road capability. That's not the case here, as it has decided to go in another direction... a rather squishy one at that. Land Rover is harnessing the advertising power of claymation to promote the new LR2. The "star" of the commercial, besides the little luxury utility vehicle, is a character by the name of Clay Mason.... Read More

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