Video: Ford kicks off Fiesta marketing campaign, "It's a pretty big deal"
by Sam Abuelsamid (RSS feed) on May 18th, 2010 at 8:57AM
Actually, the Ford Fiesta marketing campaign started well over a year ago with the Fiesta Movement social media effort. The primary advertising campaign is now moving into the more traditional print and broadcast areas as well as a new phase of the "Movement." The first 60-second TV ad will air Tuesday night during American Idol and then spread to movie theaters to lead in the big summer blockbusters. The more interesting aspect of the campaign will be the online webisodes that feature Fiesta Movement agents in short films. What's not to like about zombies and key fobs to advertise a... Read More
