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Ford to campaign F-150 EcoBoost in Baja 1000

by Jeremy Korzeniewski (RSS feed) on Sep 23rd, 2010 at 1:00PM

Convincing pickup truck buyers they don't actually need a big 'ol honkin' V8 engine is going to be tough, regardless of how good the 3.5-liter EcoBoost V6 in the 2011 Ford F-150 may be. We already know that the mill puts out enough power to get just about anything done, but what about its durability? After all, the old-school V8 (never mind that modern Ford overhead cam V8s share almost nothing in common with their OHV predecessors) has been in use since, oh, just about the dawn of the American automobile industry. With that in mind, Ford is eager to convince potential buyers that its... Read More

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