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Report: Dodge planning Super Bowl commercial, major ad blitz

by Chris Shunk (RSS feed) on Dec 24th, 2010 at 6:54PM

After years of nearly zero new products, Dodge dealers finally have something to crow about. The 2011 Dodge Journey, Charger, Durango, Avenger and Caravan are all hitting showrooms within a month or two of one another, giving dealers new products just as the auto industry is showing signs of recovery. But how does Dodge get the message across? Automotive News reports that the marque is prepping a major ad push during the first quarter of 2011, including a return to the Super Bowl. Dodge brand CEO Ralph Gilles reportedly notified dealers that the automaker plans to flood tier one with... Read More

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