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Opinion: Chrysler's Eminem Super Bowl commercial advertises Detroit with wrong car [w/video] *UPDATE

by David Kiley (RSS feed) on Feb 7th, 2011 at 9:29AM

It took guts on many levels. Chrysler created a two-minute ad for the Super Bowl in just the last couple of weeks to promote its new 200 sedan. Cost: About $10 million give or take. The ad, starring Eminem and showing scenes and sites of Detroit that many outside Southeast Michigan won't even recognize, is a love-letter to the city of Detroit as much as an introduction of a new risky ad tagline for the brand: "Imported from Detroit." It's unlikely that any car company has ever used "Detroit" in an ad slogan. It is even more unlikely that any company would think about it now given the... Read More

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