2011 Buick Regal Live Unveiling Photos

REPORT: Buick aiming to look younger, see other people (under 70)

We interrupt our regularly scheduled "Buicks are for old people and lascivious golfers jokes" to tell you that the average, median age of a Buick buyer is 70 years old. Compare that to the average age of a new car buyer: 52. Obviously – and no offense to you septuagenarians out there – seventy ain't sexy. And as the first rule of twenty-first century marketing (and light beer commercials) dictates: sex sells. That said, there is a glimmer of hope if you look at the brand's recent sales trends. Take the 2010 Buick LaCrosse. The median age of its buyer is 55 years old. That's... Read More