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Chevy Beat stars as centerpiece of European young artists competition [w/video]

by Jonathon Ramsey (RSS feed) on Jul 5th, 2010 at 7:40PM

Just as Toyota rocks a lot more hip in Australia than it does in the U.S., Chevrolet's got far more groove in Europe than it does domestically. That kind of juice gives rise to things like the fourth annual Young Creative Chevrolet competition that's grown from eight schools in eight countries to 135 schools in twenty countries. The challenge for entrants this year was to find the coolest way to insert the Chevy Beat into five media: fashion, music, photography, video and visual arts. Winners came four countries, the UK taking photography, Austria grabbing music, Portugal owning visual... Read More

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