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Toyota blends social media and trail search tool in 4Runner marketing blitz

by Jonathon Ramsey (RSS feed) on Nov 22nd, 2009 at 6:06PM

Said the executive creative director of the 2010 Toyota 4Runner media campaign: "This is the last authentic SUV. All the rest have gone suburbia." By "authentic" he means dirt, surf, wilds, and maybe bears, and to show you how to get there, Toyota has rolled out the Toyota Trail Tracker. A social media tool and soon-to-be mobile app, the trail tracker allows you to find and upload info on trails across the United States. And it isn't just for wild, rocky hellholes either (that's the 4Runner on the Rubicon Trail above) -- you can upload and find scenic drives and fire roads that lead to... Read More

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