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Toyota Exec: Hybrids too expensive for Scion, AWD possible

by Jeremy Korzeniewski (RSS feed) on Feb 3rd, 2010 at 11:01AM

"Scion (is an) innovation laboratory and a chance to try new things," says Jack Hollis, vice president of Scion, Toyota Motor Sales U.S.A. Naturally, when we think of Toyota and innovation, we think hybrids. And, moving another step towards some sort of logical conclusion, since Scion is Toyota's youth-oriented brand and the younger generations are considered to be more in tune with the environment, hybrids would seemingly be a lock for the Scion brand. Not so, it seems, and the main stumbling block is a familiar one: cost. Hybrids – and particularly Toyota's complicated Hybrid... Read More

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