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Total Croc: Porsche suing popular shoe company over naming rights?

by Michael Harley (RSS feed) on Nov 10th, 2009 at 3:33PM

Porsche AG is known for vigorously defending its intellectual property. It's understandable, as the company has spent more than half a century building its performance-oriented automotive brand around design patents, logos, and the company's familiar vehicle nomenclature. Crocs, Inc., on the other hand, is a shoe manufacturer credited with introducing the world to low-cost injection-molded foam footwear. Crocs does not build cars... um, thankfully. What Crocs did do was name its popular sandal the "Cayman" (pictured at right). Of course, this set off all the alarms at Porsche as that name is... Read More

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