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Chevy says El Camino and Nomad trademark filings were just routine paperwork

by Jeffrey N. Ross (RSS feed) on Dec 18th, 2012 at 11:28AM

A slew of recent trademark filings by General Motors had us daydreaming about the return of Chevrolet models like the El Camino and Nomad, but alas, Automotive News is reporting that the automaker is just keeping up on its paperwork. In order to prevent losing the names to other companies, automakers have to routinely renew the trademark filings for previously used names. To realize the importance of name trademarks, we only have to look to the Ford Fusion. As the story goes, Ford originally wanted to call this new sedan the Futura, but Pep Boys had assumed control of the name for a line... Read More

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