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Mercedes adjusting GLK model mix, options list to kickstart sales?

by Jonathon Ramsey (RSS feed) on Apr 13th, 2009 at 6:29PM

Mercedes-Benz plotted the sales course of its distinctively-styled GLK crossover last summer, back when there were still a lot of people ordering their new rides with all available options. With that in mind, they shipped over boatloads of optioned-up GLKs whose MSRPs were north of $40,000, well above the model's $34,775 base price. Fast forward to January of 2009, and people want their new cars with fewer add-ons, maybe even just one or two frills. That has translated into optioned-out GLK models sitting around around on lots.According to AutoWeek, in order to redress the issue,... Read More

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