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DetNews: Will Lexus become Toyota's Buick? Is it already?

by Dan Roth (RSS feed) on Sep 1st, 2009 at 3:58PM

With a median buyer age of 56 years old and its reputation for longevity, today's Lexus ES350 may be the very last car many of the brand's buyers purchase. It's not like Lexus hasn't tried to attract younger buyers – those who may actually buy another car before being planted. Since its inception, the IS sedan has been a calculated shot at capturing the fancy of BMW buyers, especially the high performing IS-F. Youthful, eco-minded buyers will soon find the hybrid HS250h, but the marque's biggest seller is the RX350 crossover, something of an acknowledged yuppie mommy mobile. An... Read More

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