Hyundai extends and expands Assurance program for 2010
by Sam Abuelsamid (RSS feed) on Dec 30th, 2009 at 9:00AM
Hyundai won several awards for its 2009 marketing efforts, in large part on the basis of its Hyundai Assurance program. The program began as a way to get reluctant customers back into showrooms to at least consider buying a new car in spite of the fact that many people were justifiably terrified of losing their jobs. By promising to take back a car if a customer lost their income, they managed to keep sales going while other companies were tanking. That program has been extended to at least the end of 2010 and Hyundai is now adding free roadside assistance to the mix. The Korean automaker... Read More
