2010 Ford Taurus Photos

First Drive: 2010 Ford Taurus - The once and future king?

Ford's marketers and PR types have a tremendous job ahead of them: Educating the American consumer on what company's new Taurus is all about. It's a Herculean task that amounts to nothing more than rebuilding a brand that was once broadly considered an icon – not just of the auto industry – but of American business at large. Fortunately for the Blue Oval team, they may have an ace-in-the-hole. As we learned driving the 2010 Ford Taurus through Tennessee and North Carolina's Smoky Mountain roads, this new bull shows promise and takes the marque upscale like never before. But... Read More