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Customer satisfaction study puts Big 3 in top five, Cadillac tied for No. 1 with Lexus

by Chris Tutor (RSS feed) on Aug 18th, 2009 at 11:00AM

The American Customer Satisfaction Index for automakers from the University of Michigan is being released today, and sitting at the very top are Cadillac and Lexus in a two-way tie for first place. The study continues its Detroit lovefest by giving the third spot to a tie-up of Lincoln-Mercury, Buick and Honda. And that moves us into spot No. 7, where Toyota shows up in a tie with Volkswagen. Great news for American automakers? Great fodder for the marketing departments at least. Automotive News (sub. req.) quotes Claes Fornell, the director of the MSU's National Quality Research Center as... Read More

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