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Audi A3 TDI getting 4th quarter Super Bowl ad featuring Cheap Trick

by Jonny Lieberman (RSS feed) on Jan 20th, 2010 at 3:59PM

For the third year in a row, Audi will be running an add during the Superbowl. First there was the Godfather parody where the "Old Luxury" dude was put on notice about the R8 (which is a sports car, but who cares). Then last year's really excellent Jason Statham spot called, "Chase." This year things are going to be a bit, well, more rocking. Ditching the notion of parodying films, Audi is instead employing the talents of the ageless (though quite well aged) rockers in Cheap Trick to promote the A3 TDI. The ad will focus on the diesel A3 being named Green Car Journal's Car of the Year.... Read More

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