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Report: Toyota getting a unified look

by Zach Bowman (RSS feed) on Jul 23rd, 2010 at 7:27PM

Word has it that Toyota is looking to put its new reputation for shaky quality and safety behind it by moving to a new corporate face. Evidently, head honcho Akio Toyoda has called for his company's products to have a more emotional appeal as part of a new global product philosophy, and as such, we can expect all of the automaker's models to wear a similar look across the board. According to Inside Line, the new language will be aimed squarely at making the company's smaller offerings appear larger. So far, there's no word as to whether or not this plan will spread to Lexus. Evidently,... Read More

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