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Lentz: Toyota sales expected to be up 30% in March, incentives working

by Zach Bowman (RSS feed) on Mar 30th, 2010 at 4:28PM

Despite pulling in the reins on production facilities in the U.S. and Europe, Toyota says it's on track to topple its sales figures for this time last year. According to Jim Lentz, President of Toyota Motor Sales, by the time all the numbers come in for March, sales should be up 30-35 percent over 2009, even with the negative impact from the company's recall bombardment. Curiously enough, the biggest motivator behind the upswing is the Rav4. Toyota moved a total of 22,000 of the small SUVs during March, thanks largely to aggressive incentives and an overall market recovery. No matter the... Read More

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