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STUDY: Men can't help but enjoy fast cars - it's that testosterone thing again

by Jonny Lieberman (RSS feed) on Oct 15th, 2009 at 3:26PM

Talk about a foregone conclusion. Researchers at Canada's John Molson School of Business at Concordia University in Montreal took thirty-nine typical young men (i.e. college guys) and placed them in one of two cars. The first was a Toyota Camry. The second was a Porsche 911 Cabriolet. They then let the men drive up and down on two streets. One was busy and filled with women. The other was deserted. After each little cruise, each man's saliva was measured for levels of testosterone. Results? Interestingly, whether there were ladies present or not, the mens' testosterone didn't increase at... Read More

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