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Hyundai Prius? Hybrid Sonata could have distinct shape, different name

by Jeremy Korzeniewski (RSS feed) on Mar 9th, 2009 at 3:26PM

When you think of the word "hybrid," what vehicle pops into your mind? Likely, it's the Toyota Prius, and that's what they call a really big win for the marketing department. Much of the success that Toyota's seminal hybrid model has achieved has been attributed to its unique styling, which sets the fuel-saver apart from other manufacturers' hybrids, making the ecomobile instantly recognizable. Those that care about saving the planet – or at least those who like the appearance of caring – often choose the Prius due to its iconic shape and name.Woong-chul Yang, president of... Read More

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